Want to align with other business leaders who know that giving back makes good business sense? Take a look at the articles below

Home Depot co-founder: Profits are not the only measure of success

American businesses are giving and doing more than ever before, like the hundreds of companies that have pledged bonuses, raises, new or expanded benefits, or price reductions since December, when Congress retooled the federal tax code for the first time in 30 years. Read the full op-ed by Home Depot co-founder Bernie Marcus.

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Bernie Marcus-endorsed initiative gets 200 Georgia businesses to give back

An initiative aimed at getting businesses leaders to give back to their communities, goBeyondProfit, reached a 200-pledge milestone April 9. Some of the 200 companies to take the pledge so far.

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goBeyondProfit featured in Saporta Report

More than 200 Georgia companies have pledged to contribute resources to help meet community needs through the recently formed initiative, goBeyondProfit. For one Roswell company, their gift is helping to maintain Arlington National Cemetery.

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Atlanta Business Chronicle Advertisement

More than 200 companies recognized for their Pledge to goBeyondProfit and contribute corporate resources to meet community needs. 

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Viewpoint: Let’s keep building Atlanta’s reputation as a generous city

As we ring in another new year, the holiday “giving season” that stretches from Thanksgiving to New Year’s Day is drawing to a close. It’s called the giving season for good reason: The annual outpouring of charitable donations from individuals and corporations nationwide during the 2016 holiday season totaled more than $390 billion, according to “Giving USA 2017: The Annual …Read More

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Conversation with Bernie Marcus, Co-Founder, The Home Depot

Bernie Marcus answers questions for fellow business leaders: How did corporate philanthropy start at The Home Depot? How does corporate generosity help the bottom line? What’s the business value in it? How do you get the word out about the good that comes from the business community?

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BlackRock’s Message: Contribute to Society, or Risk Losing Our Support

On Tuesday, the chief executives of the world’s largest public companies will be receiving a letter from one of the most influential investors in the world. And what it says is likely to cause a firestorm in the corner offices of companies everywhere and a debate over social responsibility that stretches from Wall Street to Washington.

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Companies with a purpose beyond profit tend to make more money

One of the paradoxes of business is that the most profitable companies are not those that are most profit-focused.

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Coca-Cola CEO, Mayor Bottoms explain importance of Chick-fil-A to Westside

The eve before the opening of the new Chick-fil-A restaurant on Martin Luther King Jr. Drive was a night unlike any other in Atlanta’s history. The “haves” and the “have nots” huddled indoors and ate dinner in the warmth of a new Chick-fil-A restaurant on the Westside of downtown on Wednesday night braving below-freezing temperatures and ice-covered streets.

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Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act

Recently, I connected with dozens of corporate executives of large and small companies in an effort to understand the benefits of corporate social responsibility (CSR) to the corporation.

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Chick-fil-A Opened on a Sunday and It’s a Brilliant Lesson for Any Business

There are certain companies that tend to outperform their competition year over year. They sell similar products or services, are in similar geographies, or they have similar online storefronts–but for some reason or another, they just keep crushing the competition.

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Business leaders launch ‘goBeyondProfit’ to promote giving back

A new initiative by civic-minded business leaders is being launched Dec. 1 as a way to make corporate generosity more visible and encourage other companies to give back to communities.

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Eric Tanenblatt: These Georgia Businesses Are Changing How We View Social Responsibility

The spirit of consumption that envelops our nation each year in the days that follow Thanksgiving was punctuated this year by something remarkable, something pointedly not about self-indulgence or flashy gadgets: a “global day of giving” that encouraged and celebrated altruism.

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Resources

If you are looking for ideas or support to implement a corporate generosity program that fits your company, we recommend the following organizations:

Corporate Volunteer Council of Atlanta

The Corporate Volunteer Council of Atlanta (CVC) supports member companies
in their strategic commitment to employee volunteerism and civic
engagement. Founded in 1992, the CVC supports professionals working in
community affairs, CSR, philanthropy and other corporate community-facing roles

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Conscious Capitalism

Conscious Capitalism launched an Atlanta chapter in 2017.  This community might be valuable to Georgia companies seeking to go Beyond Profit.  Conscious Capitalism, Inc. is a non-profit organization founded in 2005 by John Mackey and Michael Strong to advance the theory and practice of Conscious Capitalism.   It helps leaders study and grow within its four core principles: Higher Purpose, Stakeholder Orientation, Conscious Leadership, and Conscious Culture.

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