Find articles here to help when looking for ideas or support to implement a corporate generosity program that fits your company.

2019 Planning for Purpose-driven and Purpose-schmurpose Leaders

Aligning your company with PURPOSE can heighten company loyalty and make community outreach even more meaningful. Ask yourself, what do you want to solve? Can you influence your company culture to get there? Read more tips in this article.

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The Power Of Purpose: 12 Books On Social Impact Every CMO Should Read

Today’s socially conscious CMO has at her fingertips some of the best minds from academia, business and entrepreneurship to be inspired and educated by. Here’s just a short selection of some of my favorite books to stimulate your mind, heart and soul.

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Deloitte Volunteer Impact Research

Measuring important aspects of corporate community engagement. For several years, the Deloitte Volunteer Impact Research series has focused on measuring important aspects of corporate community engagement.

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Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act

Recently, I connected with dozens of corporate executives of large and small companies in an effort to understand the benefits of corporate social responsibility (CSR) to the corporation.

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Companies with a purpose beyond profit tend to make more money

One of the paradoxes of business is that the most profitable companies are not those that are most profit-focused.

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BlackRock’s Message: Contribute to Society, or Risk Losing Our Support

On Tuesday, the chief executives of the world’s largest public companies will be receiving a letter from one of the most influential investors in the world. And what it says is likely to cause a firestorm in the corner offices of companies everywhere and a debate over social responsibility that stretches from Wall Street to Washington.

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How Marketers Can Connect Profit and Purpose

It takes time for a big idea to make its way into business practice. Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” They encouraged companies to go beyond CSR (corporate social responsibility) and integrate social impact into companies’ competitive strategy. And in 2011, Nathaniel Foote and Russ Eisenstat proposed a “better way to manage in the 21st century.” They found “higher-ambition” leaders achieved superior performance by doing well and doing good.

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Corporate Volunteer Council of Atlanta

The Corporate Volunteer Council of Atlanta (CVC) supports member companies
in their strategic commitment to employee volunteerism and civic
engagement. Founded in 1992, the CVC supports professionals working in
community affairs, CSR, philanthropy and other corporate community-facing roles

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Conscious Capitalism

Conscious Capitalism launched an Atlanta chapter in 2017.  This community might be valuable to Georgia companies seeking to go Beyond Profit.  Conscious Capitalism, Inc. is a non-profit organization founded in 2005 by John Mackey and Michael Strong to advance the theory and practice of Conscious Capitalism.   It helps leaders study and grow within its four core principles: Higher Purpose, Stakeholder Orientation, Conscious Leadership, and Conscious Culture.

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